Spotted: German railway station
Gotta love those crafty Germans! They have their priorities right: celebrate the many colours and varieties of Ritter Sport chocolate bars on a stairway trod by tens of thousands daily. How could one climb this stairway to Heaven without coming away with a sinful craving for chocolate? I had to run right out and find my favourite flavour (hazelnut rum raisin). And no, I’m not getting a lucrative endorsement from Ritter Sport. (If someone from the company reads this and wants to offer me one, please do!)
Having the ad painted on stairs in a railway station fits perfectly into the Ritter Sport’s branding as a yummy snack “on the go.” Why not grab one before you’re stuck on the train for an hour? It will make the trip more pleasant!
In researching this in-depth article, I discovered that Ritter was founded in 1912 and has 33 regular varieties of the Sport bar, 5 organic varieties, and a few “limited edition” flavours that come and go.
The brand eschews the usual rectangular chocolate bar shape for a distinctive, solid-feeling square, leading to their motto: “Qualität im Quadrat” (Quality in a Square). They have their own museum, the Sammlung Marli Hoppe-Ritter, described as an “homage to the square,” which consists of nearly 600 square paintings, objects, sculptures and graphic works, all housed in a square, blocky building. Naturally.
Have you smiled at some very clever, nonintrusive advertising that still gets its point across? Share in a comment.